Social media now helps decide whether a campaign lands. That doesn't take the biggest reach, it takes the right people in front of the camera.
The right faces for social media.
I cast creators, UGC creators and real faces who carry content credibly and close to everyday life. With the same hand-picked eye I've used to cast for film, TV and advertising since 2019. Not by follower count, but by personality, content style and how well they fit the topic.
Creators, UGC and vertical short series.
UGC creators
For TikTok, Instagram, YouTube and ads. Authentic videos, product clips and reviews. Faces that look like real life, not like a commercial.
Vertical short series
For vertical series and micro-dramas, the fast-growing portrait-format series format for social media. Actors and creators who can carry short episodes.
Creators for campaigns
For social media campaigns and brand partnerships, chosen by personality, content style and audience. Directly for brands or through your agency.
Real faces for social
Authentic faces for social ads and brand content, for when it should feel real instead of looking like an ad.
What I take on.
Finding and selecting the right creators and faces. Production, content and publishing stay with you, whether you're a brand, an agency or a production company. You get professional casting, you steer the rest yourself.
From briefing to casting.
Briefing
You tell me what you're looking for and for which platform. Together we sharpen the profile.
Curated selection
I put together a fitting selection, through my network and targeted scouting, not from an anonymous list.
Casting
You choose, I handle the booking. Production and content stay with you.
Social media is growing, UGC and short series first.
Vertical short series and UGC are gaining ground fast, including here in the German-speaking market. Whoever casts the right faces now is out in front. I bring the casting eye from film and TV into a field where most people only look at reach.
Creator & UGC casting, briefly explained.
What is UGC casting?
UGC stands for user generated content, meaning content that deliberately feels real and close to everyday life. In UGC casting I find the right creators to produce those videos, product clips or reviews for brands, chosen by personality and content style.
Do you also cast for vertical short series?
Yes. For vertical series and micro-dramas, the portrait-format series format for social media, I cast actors and creators who can carry short episodes.
Do you also handle production and posting?
No. I take on finding and selecting the right creators and faces. Production, content and publishing stay with you, whether you're a brand, an agency or a production company.
How do you choose creators?
By personality, content style, topic fit and credibility, not by follower count. Chosen through my network and targeted scouting.
Which platforms do you cast for?
For all the common platforms, from TikTok and Instagram to YouTube. What matters is that the person fits the format and the audience.
Tell me what you need.
Write to me about what you're looking for, and I'll get back to you with a curated selection and a concrete offer. Prices are individual.
Or directly: silja@peoplecastagency.com
